Visual Identity
The visual identity of the Zika Alert App seamlessly combines aesthetic appeal with practicality, ensuring an intuitive, easy-to-use interface that empowers users in their fight against Zika
Primary logo
Our logo marries a striking mosquito icon with the word "Zika" — a visual testament to our app's mission to alert and protect against the Zika virus


Logo Symbol
The mosquito icon stands alone as the symbol of our fight against Zika, embodying the app's core focus on vigilance and prevention.


Logo wordmark
The "Zika" wordmark, designed with clarity and impact in mind, represents our app's dedicated purpose in a textual form.


Clear space
Around our logo, there's a buffer zone – a clear space that ensures our emblem stands out distinctly wherever it's placed, maintaining its visibility and impact.


Logo Background
Our logo floats on brand colors, uncluttered space, ensuring it stands out clearly and is instantly recognizable.


Colors


Pristine Oceanic: This refreshing bluish-green symbolizes clarity and calm, mirroring the app's promise of clear, reliable information.
Mediterranean Blue: A deeper, trust-inspiring hue, used for highlights and critical alerts.
Radishical: This bright, warm red is reserved for prompting urgent action, like alert notifications.
In the Dark: A grounding, dark grey color for text ensuring optimal readability.
Brilliance: A luminous white, emanating hygiene and safety, primarily used for backgrounds and containers.
Typography
Friendly yet assertive, ensuring messages are communicated with clarity and urgency, making the app accessible to all users.


Typescale


Headline Style


Iconography


Imagery
Incorporates warm red in tones to show countries with countries and territories with Zika information


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